Friday, November 08, 2013

And More: How To Pronounce "ASUS" (Text-Only Version)

This is a subject that is only lightly debated on the odd game or tech forum, and like the 'how to pronounce GIF' argument/discussions, I almost don't want to clear things up... but as with my earlier article on 'How To Pronounce "GIF"' [found here: ], I suppose with only this little post on this lowly blog that is mostly about games (with the odd article on editing), I won't really change things.. so here'goes:

The reason this came up at all, was that I am increasingly hearing people say their differing versions of how to pronounce the word in videos. Although most people seem to utilize either (i)"ay-zeus" (which sounds like saying, "Hey, Zeus [the Greek ruler-god of the sky], how are ya?"), or they say (ii)"ay-suss" (which sounds like a way of saying, "hey, sis, how are yah?"), some even say (iii)"ass-uhs" (which sounds like "Ask us a question" (with a silent k) or almost like "Asses" but with an 'ugh' at the end) [although I think that last version is just an excuse for some to say "ass" while at work, haha]. While I myself was mainly using the second version since I started working as a Computer Service Technician, there have been a couple of "Official" sources published on the intertubes since then.

Wikipedia, [arguably] a source of good information [I say arguable because 'anyone' can edit it to say almost anything, many people with their own agendas; but mainly it remains a source of 'good' info], lists phonetics for the word's pronunciation in their article as: (/ˈss/), which is closer to the first form (i) from above, than the others (but with a softer 's' sound than a 'z' sound)..

Engadget, a technology and-related-science information site, posted a video in 2010 [found here: ] which gives a "from now on"/Official way of pronouncing the company's name, from the company itself: "ay-suss", which is closer to the second form (ii) from above, than the others.

Prior to this, around the turn of the millennium, I myself was searching for some 'official' form of how to say the word, and the only source at that time was the ASUS website, which stated that the name came from the concept of the Greek mythological creature, Pegasus. This suggested to me (there was no 'official statement' on the website itself of pronunciation) to say, "ah-sus" (the second half of the name Pegasus), which is actually closer to the third form (iii) from above, which sort of sounds like "asses" but with more of an 'uh' sound near the end instead of an 'eh'. This is how I would type it: "ah-sus".

So where does that leave things today and how is ASUS actually pronounced, then?

Since there has been an 'Official" statement, with example, we have no choice but to go with Endgadget's exposé on the issue, which gives the pronunciation of "ay-suss" (ii).
What is important to note here though, is that it is not just said the way it is typed here. In the video at Engadget's site, the woman demonstrating the Official way to say the word purses her lips when she says, "suss". Therefore, it is not just a plain "suss", it is more akin to "soos", which sounds almost like the Dr.Seuss name that is on all those kids' reading books.
If you ask me, this makes things a little more confused than it should be, because the sound [I don't know the phonetic symbol for it offhand but it is present in how French-speakers say the letter "Y" in their alphabet, with pursed or puckered lips] is almost exactly between "suss" and "soos", and yet it is neither of those.
At least the video does clear up one thing: the beginning of the word ASUS. It is not "ah" (short form of the letter A) it is more like "ay" (long form of the letter A). So then, the officially-demonstrated way of saying the company name is:

"ay" (almost, but not quite, the long form of the letter A) and then a sound that is exactly between "suss" and "soos" (with pursed/puckered lips)

That ended more complicated than I thought...

Personal Note/Opinion:

While that issue is now solved and 'written in stone', as it comes from ASUS itself (thanks mainly to Engadget), I have to end this post saying that I am left wondering why they changed the pronunciation from [what appeared to be] their etymological starting point. What I mean is: their website states the name came from the name "Pegasus", but [in English anyway] we do not say "peg-ay-suss", we say "peg-ah-suss".
Nevermind, I think I just figured out my own query, just by typing that in and saying it out loud: I believe that they changed the pronunciation from [how we say the mythological creature's name in English] "ah-suss" to something more akin to "ay-suss" to distance themselves from the sound of, well, "asses". I guess I can't say I blame them. 

I hope this article has helped, even if it only made things more complicated. That's helping, isn't it?

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  1. Hey you do some good work, keep it up.

  2. Just one of the people who lurks your blogMonday, November 25, 2013 2:55:00 am

    Hey you do some good posts, keep it up! :)

  3. @Just a lurker said...
    Hey you do some good...
    Thanks a lot! I'm glad people are enjoying them. I can't always post as often as I would like, but I hope they are found helpful sometimes too. Thanks for stopping by, feel free to lurk as much as you want :) Take care